Executive view
This workstream helps convert market interest into a practical, documentable route.
Retail route
- Assessment of whether the product should enter through importer, distributor, retail buyer, category operator or marketplace-first model.
- Preparation of product story, shelf economics and buyer-facing offer.
- Mapping of relevant retail chains and category buyers.
- Support with buyer meetings and commercial follow-up.
Preparation areas
- Russian-language product materials.
- Labeling, certification and packaging requirements.
- Pricing and margin calculation.
- Pilot shipment and local stock model.
- Marketing support and category positioning.
Where it works best
- Food, beverages, FMCG and household goods.
- Cosmetics and personal care.
- Consumer electronics accessories.
- Fashion, lifestyle, home and specialty retail categories.
How the work begins
We start with your product profile, target buyer, existing documents, export experience, required delivery model and any constraints from your bank, legal team or internal compliance process. Then we define the first realistic action plan.