Insights
Practical decision guides for international manufacturers, brands and service businesses.
Before entering Russia: decisions that shape your plan
A useful market entry plan begins with the buyer, the economics and the work required to test your assumptions.
Read the guidePractical guideHow to choose a distributor that fits your business
A long contact list is less useful than a clear partner profile and a consistent way to evaluate the response.
Read the guidePractical guideThe first shipment: questions to resolve before dispatch
Commercial interest becomes a deliverable order only when the parties, product and operational responsibilities align.
Read the guidePractical guideWhat to prepare before approaching a retail buyer
A buyer needs to understand the product’s place in the category and whether the supplier can support the proposed launch.
Read the guidePractical guideMake a business mission useful after the meetings end
A strong visit connects preparation, relevant conversations and disciplined follow-up.
Read the guidePractical guideWhat a company check can—and cannot—tell you
Match the depth of verification to the decision and keep the limits of the evidence visible.
Read the guideLet’s work out your next step.
Tell us what you sell, where you are now and what you want to achieve in Russia.